Their story began in 2012, when Wolverhampton City Council partnered with local businesses and OnSide Youth Zones to create a Youth Zone for the young people of Wolverhampton, providing opportunities and benefits for the wider community. The project was championed by entrepreneur Steve Morgan, along with support from The Queen’s Trust and St. James’s Place Foundation. This major initiative became a reality when the Youth Zone opened on 16 January 2016. Since opening its doors, more than 17,500 young people have joined and made use of its facilities.
Keon Homes has become a Bronze Patron of The Way Youth Zone in Wolverhampton, providing funding, employee volunteering, and industry expertise to support young people. Through the partnership, the company plans to help around 160 young people each year by delivering STEM and employability initiatives, mentoring, construction workshops, and site visits to active building projects. The programme also aims to address youth unemployment, limited career pathways, and mental health challenges, particularly among boys and young men, while giving participants insight into careers within the construction industry.